Our Story

Over 60 years of experience in salmon farming

At MOWI farming chef-quality Atlantic salmon isn’t just our business—it’s our passion, backed by over 60 years of expertise.
MOWI Foodservice offers a premium yet accessible solution that delivers consistency, quality, and convenience in every cut.

7 origins, an exceptional ingredient for your kitchen

From Northern Europe to Patagonia, MOWI salmon offers premium-quality ingredients, with firm flesh, perfect marbling and a well-balanced flavour. Each origin — Norway, Scotland, Iceland, Ireland, the Faroe Islands, Canada and Chile — guarantees freshness, consistent texture and versatility in the kitchen, allowing chefs to create refined dishes, from quick preparations to gourmet creations.

Norway
Scotland
Iceland
Ireland
Faroe Islands
Canada
Chile

Salmon breed we’ve developed ourselves and nurtured since 1964.

In 1964 we collected the first wild broodstocks from the Vosso and the Årøy rivers of Western Norway. Both are known for their strength and robustness. That was the beginning of the MOWI lineage.

Fed with the best possible nutrition from our own feed mils.

Produced in our feed mills, Mowi feed is specially designed and formulated by our nutrition specialists to bring out all the qualities that make our salmon unique.

It is this careful approach to nutrition that gives our salmon its firm texture, intense colour and exceptional taste — qualities that will bring out the best in every culinary creation.*

*Mowi Annual Report 2025

Hatcheries and large basins that make baby salmon feel right at home.​

In the beginning of their lives, our MOWI salmon live in freshwater.

They are monitored for their well-being and we give them the perfect conditions and right feed to help them grow. That way they become the perfect MOWI Supreme salmon your guests will love so much.​

Cold sea waters,
strong currents and large space, all for Supreme quality.​

Our MOWI salmon spend at least 12 months at sea. We give them lots of space for swimming and moving around – our pens contain only 1% salmon and 99% sea water.​

They are continuously monitored to make sure they are healthy and thriving in this wild environment. We keep them well nourished and safe, with our trained people always keeping an eye on them.​

ASC Certified

ASC label on selected MOWI products means that our farms meet environmental and social requirements

Our fresh MOWI Supreme salmon farms are ASC certified. ​The ASC standard is the strictest standard for responsible aquaculture, supported by the WWF. We meet over 150 criteria of sustainability, social and animal welfare.​

Filletted within 1,5 hours after harvest.

We harvest our salmon in the most gentle way possible with minimum stress to the salmon.​

After the harvest every salmon goes through a phase of rigor. This varies between 2 hours to more than a day after the harvest. Therefore, filleting the fish immediately is crucial.​

This gives you a MOWI Supreme salmon with less gaping, ultra-fresh and of the high quality we pride ourselves on delivering to you.​

Fresh all year round

​Our pin bone-in fillets are delivered directly from our processing centers in Norway to your kitchen.​ You can be reassured that the fish we deliver to you is always fresh.​

Get in Touch

Explore our full Salmon range and discover our personalized customer service.

Sales Reps: Join us if you’re passionate about premium seafood.

Restaurants & Partners: Discover tailored salmon solutions.

Chefs: Showcase your artistry with MOWI.

Media: Learn about our sustainable salmon.

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    www.mowifoodservice.com
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